At The Parker Hotel Vancouver (“the Hotel”, “we”, “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you stay with us, use our website [parkerhotelvancouver.com], or otherwise interact with our services.
By using our services, you agree to the terms of this Privacy Policy.

We are responsible for all personal information in our possession or control. The Hotel has appointed a Privacy Officer who ensures compliance with applicable laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA).

We may collect the following personal information:

• Contact details: name, address, phone number, email.
• Booking details: check-in/check-out dates, room type, number of guests, preferences.
• Payment details: credit card and billing information (processed securely).
• Guest preferences & feedback: loyalty program status, survey responses, special requests.
• Communications: interactions with our staff, email correspondence.
• Website data: IP address, browser type, cookies, and online usage patterns.

We use personal information to:

• Process reservations and manage hotel stays.
• Provide guest services and personalize experiences.
• Process payments and maintain billing records.
• Communicate with you regarding promotions, offers, and loyalty programs (with consent).
• Ensure safety, security, and fraud prevention.
• Comply with legal and regulatory obligations.
• Improve our website, operations, and guest experience.

We will not use personal information for purposes other than those listed without your consent.

We obtain consent for the collection, use, and disclosure of personal information when required. Consent may be given explicitly (e.g., through online forms) or implied (e.g., by booking a room). You may withdraw your consent at any time, subject to legal or contractual restrictions.

We may share your personal information with:

• Affiliated companies within the Executive Hotels & Resorts group.
• Service providers assisting with reservations, payment processing, IT support, and marketing.
• Legal or regulatory authorities, as required by law.
• Business partners (with your consent) for loyalty programs or joint promotions.

We do not sell or rent guest information.

We employ physical, administrative, and technological safeguards to protect your personal information, including secure servers, encryption, and restricted staff access.

Personal information is retained only for as long as necessary to fulfill the purposes described in this Policy or to comply with legal obligations. When no longer required, data is securely deleted or anonymized.

You have the right to request access to personal information held about you and to request corrections if it is inaccurate or incomplete. Please direct all requests to our Privacy Officer.

Our website uses cookies and tracking technologies to:

• mprove site functionality and user experience.
• Monitor website traffic and usage.
• Deliver relevant advertising and marketing communications.

You may adjust your browser settings to refuse cookies, though some features may not work properly.

If you are an international guest, including from the European Economic Area (EEA) or United Kingdom, your personal information may be transferred to and processed in Canada or other jurisdictions. We ensure such transfers comply with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children without parental consent.

We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised “Last Updated” date. Continued use of our services constitutes acceptance of the revised Policy.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

The Parker Hotel & Rooftop

1379 Howe Street Vancouver, BC V6Z 2R5
Email: info@parkerhotelvancouver.com
Phone: 604.688.7678